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什么是感觉影响者?你应该知道 - Practical Tips

什么是感觉影响者?你应该知道

by Pramith

Sense影响者是影响者的一个子类别。他们在社交媒体上处理与社会相关的话题,并相应地影响其追随者。

感觉影响者希望以积极的方式影响社会。

快速时尚、大采购、不间断的航空旅行:典型的影响者并不完全是可持续的生活,他们喜欢在Instagram等社交媒体上炫耀自己买的东西。顾名思义,感性影响者希望赋予他们的内容更多的意义,从而将自己定位在与经典影响者的竞争中。

  • Sense影响者处理的是 “有意义 “的话题,摆脱了品牌大使的经典形象。他们希望对社会产生积极影响。
  • 他们展示了承诺,并希望利用他们在社交网络中的影响力,也让他们的粉丝重新思考。例如,他们不希望他们无意识地消费和重新购买他们在Instagram上看到的东西,而是要质疑它。
  • 影响者往往也会对环境进行批判性审视。例如,他们教育人们了解食品、工厂化耕作和气候变化之间的联系,并代表明确的价值观。
  • Sense影响者在其用户中拥有很好的声誉,并享有很多信任。他们因其真实性而茁壮成长。如果一家公司设法让Sinnfluencer介绍其产品,这通常可以被视为广告成功。这是因为追随者知道,只有选定的产品才能进入Sinnfluencer.
  • 的饲料或故事中。

这些是Sinnfluencer

处理的问题。

虽然传统的影响者经常被指责为肤浅,只为消费,但感觉影响者的目标是体现出完全相反。它们涉及的主题包括:。

  • 环境保护。
  • 可持续发展
  • 食物来源
  • 废物预防
  • 食品
  • 素食主义
  • 气候变化
  • 性别平等
  • Fair Fashion
  • Body Positivity

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