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Sense influencers are a subcategory of influencers. They deal with socially relevant topics on social media and influence their followers accordingly.
Sense influencers want to influence society in a positive way
Fast fashion, hauls, non-stop air travel: the typical influencer doesn’t exactly live sustainably and likes to show off what they’ve bought on social media like Instagram. As the name suggests, sense influencers want to give their content more meaning and thus position themselves against classic influencers.
- Sense influencers deal with “meaningful” topics that move away from the classic image of the brand ambassador. They want to have a positive impact on society.
- They show commitment and want to use their reach in the social networks to also get their followers to rethink. For example, they don’t want them to mindlessly consume and repurchase what they see on Instagram, but to question it.
- Sinnfluencers often also take a critical look at the environment. For example, they educate people about the connection between food, factory farming and climate change and represent clear values.
- Sense influencers have a great reputation among their subscribers and enjoy a lot of trust. They thrive on their authenticity. If a company manages to get a Sinnfluencer to present its product, this can usually be chalked up as an advertising success. This is because the followers know that only selected products make it into the feed or the stories of the Sinnfluencer.
These are the issues Sinnfluencer
deal with.
While traditional influencers are often accused of being superficial and only out to consume, sense influencers aim to embody the exact opposite. They deal with topics such as:
- environmental protection
- Sustainability
- Food origin
- waste prevention
- Nutrition
- veganism
- climate change
- gender equity
- Fair Fashion
- Body Positivity
