What is a reel? Things to know about the social media function

If you spend a lot of time on social media platforms, you’ve probably wondered what a reel actually is.

These are Reels

Social media platforms like Instagram, TikTok and Co. have become an integral part of everyday life. New functions and tools are constantly being introduced to offer users an even more diverse experience. One of these functions that has gained popularity in recent years is the so-called reels.

• Reels are short videos that have a maximum length of 90 seconds. They can contain various elements such as music, text, effects and filters to make the content more appealing.

• Short videos were introduced by Instagram in response to the success of video app TikTok. Instagram wanted to give its users a similar experience and encourage them to create and share more video content.

• The videos can either show up in your feed if you follow the relevant accounts, or they will be suggested on the Explore page where users can discover new content. Unlike stories, they remain on your page like posts and are not automatically deleted after a certain amount of time.

• Reels, just like classic posts, allow users to interact with the content by liking, commenting or sharing it. In addition, users can respond to reels by creating their own reels based on the original reel.

• They offer a variety of creative design options, including adding music, adjusting the speed, adding effects and filters, and inserting text and stickers.

Tips for using reels

Reels offer an exciting way to showcase content on social media platforms like Instagram. By taking advantage of the various features and design options, you can create engaging videos that effectively convey your message and speak directly to your target audience.

• Use the variety of features available to make reels more interesting and engaging. Experiment with music, effects and filters to get your message across effectively.

• Use relevant hashtags and participate in current trends to increase your reach and make your content visible to a wider audience.

• Reels offer the opportunity to share short tutorials, tips, funny moments or behind-the-scenes insights. Use this opportunity to inform or entertain your target audience.

• Take the time to respond to comments and engage in dialogue with your viewers. This encourages engagement and bonding with your community.

• Although reels are short, it is still important to produce quality content. Make sure you have good lighting, clear audio and stable shots to ensure a professional look.