Mails end up in spam: This is what you can do

Mails end up in spam because the messages are sorted out by a security mechanism. This is how the providers try to protect their users.

Mails end up in spam: That’s the reason

In the digital age, email is an important platform for marketers. This makes it all the more of a problem when your mails end up in the spam folder. Spam filters do not recognise your intentions. They judge you solely on whether you adhere to the rules of email marketing.

• Internet service providers and email box providers rely on various security mechanisms. SPAM filters, firewalls and blacklist directories are used to keep your inbox free of unwanted emails.

• Spam filters decide whether the email appears in your inbox, promotions tab or junk folder. The filter can also block you completely.

• Using sophisticated technologies like AI and machine language, email service providers can scan every single email. This allows them to assess whether it is spam.

• Avoid spam keywords in your email. These are words that are considered manipulative or intrusive. They can also be phrases that evoke negative feelings and are therefore marked as spam.

How to bypass the filters

In addition to the so-called spam keywords, there are other reasons why emails are marked as junk. Spelling and grammatical errors are also sometimes marked as spam. So make sure you write a well-worded email so that it is not accidentally sorted out by the filter.

• Furthermore, messages with large fonts, flashy colours, lots of exclamation and dollar signs will be rejected.

• In addition, the links in your emails may point to a suspicious domain or URL that has been identified as fraudulent. Even then, your email will end up in SPAM. This can happen if you use email marketing software to rewrite the links.

• Many spammers use URL shortening services like bit.ly to hide their spam URL. This is because they all have access to the same domain and thus look the same.

• Never use generic link shorteners in your emails. If you still need to use them, use a service like Rebrandly URL Shortener. This allows you to give your shortened links your own name.