Instagram Reels: Suitable format and bit rate

You need the right format for your Instagram Reels. Otherwise the videos and images will be blurry or too large for playback

Instagram Reels: Choose the right format

Instagram Reels are short, vertical videos that can be shared on Instagram. The recommended format for Instagram Reels is 9:16 (vertical) and the maximum length is 60 seconds. The length is important so that you stay in the Reels Safezone.

• For optimum video quality on Instagram Reels, a bit rate of around 2,500-4,000 kbit/s is recommended. This ensures good image quality and smooth playback on mobile devices.

• It is also important that the video is in MP4 format and the resolution is at least 720p to ensure that it looks good on Instagram.

• Instagram Reels should be created in vertical 9:16 format, with a bitrate of 10-15 Mbps and a resolution of at least 720p to ensure optimal quality and playback on the platform.

• If you record the video via the app, you need 30 or 60 frames per second (fps).