Open AI Sora is revolutionizing the way we interact with artificial intelligence. But what exactly is behind this technology and how can it be used in different areas? We give you a comprehensive overview of the functions and possible uses of Open AI Sora.
Open AI: What’s behind Sora
OpenAI is widely known for the AI text tool ChatGPT. The “Sora” program is also able to create videos from texts. So if you want to create an appealing video from texts, Sora could be an option for you.
- The system was presented at the beginning of 2024 and went through a beta phase lasting several months. In December 2024, Sora was finally released for ChatGPT users, but: for the time being only in the USA.
- So far, the AI model can be used to produce videos with a maximum length of 20 seconds. The tool could therefore mean a massive reduction in resources and effort, particularly for advertising.
- Open AI is entering a highly competitive market with its new Sora software. Google launched its own AI video creation tool called “Veo” a few days earlier. The provider Invideo also uses text input to create videos and short clips – and it is already active in 190 countries.
Impact on the media industry
Hollywood and other video production strongholds are likely to be watching the development and use of the AI tool with interest. After the announcement of Sora in February 2024, actor and producer Tyler Perry stopped expanding his studio in Atlanta. The American had actually planned to add twelve more video recording rooms to his studios in Atlanta. Perry’s $800 million investment has been put on hold for the time being.
- According to The Decoder, actor Ashton Kutcher has been given access to the beta version of the AI tool. He is also critical of the profitability of conservative video production. With Open AI’s program, creating a 20-second video costs only a few hundred dollars in subscriptions. As a powerful AI system continues to expand, essential production processes could be outsourced.
Why Sora is not available in Germany
The video tool is not available in the EU or the UK and will not be for the foreseeable future. Concerns about Open AI’s security mechanisms are currently too great. The tool would not be sufficiently protected against either deepfakes or the misuse of sensitive data.
- Open Ai is, however, trying to address this deficit and create sufficient measures to ensure the transparency of the videos. AI content would have to be clearly marked so that it can be distinguished from ‘real’ productions. When Sora will be made available for the European market, Open AI CEO Sam Altman left open.
