If you want to create your own website, you can choose from a large number of providers. Having your own website also strengthens your online presence
Creating your own website: What you should look out for
Creating a website can be a rewarding experience and help you strengthen your online presence. There are many website builder tools such as Wix, Squarespace, Webflow or WordPress that allow even beginners to create a professional website without any coding knowledge. Compare the features and prices of the different tools to choose the one that best suits your needs.
- Define your goal and your target group: Before you start creating your website, you should be clear about what your goal is with the website and who your target group is. This will help you to adapt the design and content of your website accordingly. This point in the planning of your web project is particularly important to ensure that your website is successful.
- Choose an appealing design: An appealing design is crucial for the success of your website. Make sure that the design looks professional, is well structured and matches your company’s brand. It is best to plan it in advance by creating the layout using the Figma or Adobe XD program, for example.
- Create high-quality content: Make sure your website offers relevant and engaging content that will interest your visitors. Use clear and understandable language and pay attention to spelling and grammar.
- Write website texts: To ensure that your target group feels addressed, good texts are part of the website. If necessary, commission a copywriter to write texts that are specifically tailored to your website. AI tools for texts can now also help you to write website texts.
- Optimize your website for search engines (SEO): To ensure your website is found well in search results, apply SEO techniques such as using relevant keywords, meta tags and quality backlinks.
- Consider mobile optimization: With more and more people accessing the internet via mobile devices, it’s important to make sure your website works well on smartphones and tablets. This is also an important SEO factor, as websites without adaptive design are sorted out by Google and others and rank poorly.
- Test and optimize: After you have created your website, test it thoroughly to make sure everything is working properly. Make regular changes and optimize your website based on feedback from your visitors.
Create a website: These providers are suitable
There are many providers who can help you create a website. Popular website builder tools and content management systems (CMS) are well suited to different needs. Also choose a secure domain provider, such as 1&1 IONOS, All-inkl or Strato. The prices for the respective providers differ and change over time.
- Wix: Wix is a user-friendly website builder tool that allows you to create a professional website without any programming knowledge. It offers a variety of templates and features to customize your website.
- Squarespace: Squarespace is known for its elegant and modern designs. It is particularly suitable for creative industries such as photography, design or art. Squarespace also offers integrated e-commerce functions for online sales.
- WordPress: WordPress is one of the most popular content management systems (CMS) in the world and is suitable for both beginners and advanced users. It offers a wide range of themes and plugins to customize your website.
- Shopify: Shopify is an e-commerce platform that allows you to create an online store and sell products. It offers a variety of e-commerce features such as product management, payment processing and shipping options.
- Joomla: Joomla is another popular content management system (CMS) that is well suited for medium to large sized websites. It offers a variety of functions and extensions for customizing your website.
