Aitana Lopez: The beginning of the Ai-influencer revolution?

Aitana Lopez is beautiful, successful on social media and an advertising medium for numerous companies. But the influencer is not real

Aitana Lopez is the product of artificial intelligence

Cotton candy-colored hair, a well-toned body, a flawless face: Aitana Lopez is too beautiful to be true. In fact, the influencer is anything but real: her pictures are taken by an artificial intelligence.

• Aitana Lopez has more than 270,000 followers on her Instagram channel. At first glance, it looks like the typical product of a stylish influencer. Only if you look very closely will you notice that the person in the pictures is not real

• Aitana Lopez is the brainchild of a designer from Spain. Rubén Cruz used artificial imaging intelligence to create the perfect influencer. This meant he no longer had to negotiate with real influencers for his work in an advertising agency. Aitana (the Ai stands for Artificial Intelligence) is reliable and significantly cheaper than real content creators.

• This is how Aitana became the face of advertising for companies, creating advertising posts and earning a lot of money in the process. In her stories, a real life is feigned, fans see the pretty young woman doing sport or in her free time. A deceptive image

Dangers and benefits of AI influencers

For the advertising agency behind Aitana, it’s a successful prank. With little effort, they generate successful collaborations with companies and, of course, revenue. The AI is not immediately recognizable to users.

• In the world of social media, even real people present themselves almost perfectly, staging their lives and showing only the positive in order to spread “good vibes”, but also to present themselves in the best light. This creates a distorted image of reality, especially for young users of Instagram, TikTok and the like, which is topped off with AI influencers and influencers like Aitana.

• Men want to date a woman who doesn’t even exist and girls emulate an ideal of beauty that has sprung from a machine. Aitana is not real, but not everyone who looks at the pictures realizes that. Although her bio says “Powered by AI”, it’s clear from the comments under her posts that not everyone understands what that means

• It remains to be seen whether artificial intelligence will prevail among content creators in the future. Users generally want to see real stories and real people – and not just perfect images from an AI. For companies, however, the use of AI for Instagram profiles is a cost-effective way to generate visually appealing photos.