What is a deep link? A simple explanation of the meaning

You use deep links automatically when surfing the net without realizing the meaning behind them. We will explain what it is all about.

This is what deep links are

When you surf the internet, you come across links all the time, but not all links are the same. In addition to normal homepage links, there are so-called deep links.

• A deep link is a link that leads directly to a specific subpage of a website or app, rather than just to the homepage. This takes the user immediately to the desired content without having to click through the navigation.

Advantages of deep linking

Deep links offer many advantages for both users and companies.

• Users don’t have to search for a specific piece of information for a long time, but instead land immediately where they want to go when they click on a deep link.

Companies can place targeted advertising and lead users directly to specific offers or promotions.
• When a customer receives a direct link to a product, they are more likely to purchase it than if they have to visit the home page first.
• Deep links in apps make it possible to take users directly to a specific area within the app, rather than just to the general homepage.