TikTok Creativity Program: Information & Requirements

The TikTok Creativity Program is a reward feature for users who want to monetize their content on TikTok. There are requirements for membership.

TikTok Creativity Program: How users can earn money with it

TikTok’s Creativity Program allows you to accumulate higher rewards from TikTok for eligible videos that are at least one minute long. To do so, you must join the Creativity Program and link a payment method to it.

• The program’s payouts are based on TikTok’s own metrics – including the platform’s revenue per 1,000 views over five minutes.
• The program has specific criteria for what constitutes a qualified view and eligible videos, with a focus on originality, viewer engagement, and compliance with TikTok’s community guidelines.
• The program offers a generous pay increase with potential earnings of 4 to 8 euros per 1,000 views.
• In addition, there is variable earnings. Earnings generated by the program vary from €100 to €600 per million views, with some earning over €1,000 per million views. The exact amount paid depends on several factors, including the engagement of the content, the demographic composition of the audience, and the nature of the content itself.
• Rewards are calculated dynamically based on the country where the video views originate, the number of video views, video engagement, and the authenticity of a video view.
• The following content is excluded from the bonus program: content that has been artificially generated or that violates the community guidelines. Also, not all content that you post to participate in the creativity program will be rewarded.

Prerequisites for participating in the TikTok Creativity Program

In order to participate in the rewards program, certain requirements must be met. So not every user can participate.

• One requirement is that you have at least 10,000 authentic followers on the platform.
• In addition, you need a total of at least 100,000 authentic video views in the last 30 days before participating in the Creativity Program.
• The account you linked to the platform cannot be a business account.
• Additionally, you are not allowed to participate if you are employed by TikTok. TikTok contractors are also not allowed to participate in the program.
• You must be at least 18 years old. Participation in the creativity program is free of charge.
• Important: The Creativity Program is only available in selected countries. Whether you are eligible to participate depends on your country of residence. For this purpose, data is processed in accordance with the platform’s privacy policy.