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A leaked MrBeast PDF is causing quite a stir. The reason for this is the wealth of information packed into a total of 36 pages.
Leaked MrBeast PDF: This is in the document
MrBeast aka Jimmy Donaldson had a big plan – to be successful on YouTube. To do this, he spent years holed up in his room in front of his PC, studying various YouTube channels. He summarized his findings in a PDF that was actually only supposed to benefit his team. Now the whole world has access to his summary.
- The MrBeast PDF starts by looking at how YouTube videos go viral. Jimmy Donaldson points to three important factors: click-through rate, average viewer retention, and view percentage.
- The click-through rate refers to the number of viewers who notice the preview image on YouTube and then watch the entire video. Donaldson believes that particularly interesting or extreme titles and preview images increase the click-through rate.
- However, MrBeast also warns in his PDF file not to disappoint viewers. The title of the videos should arouse curiosity, but the content should also spark interest. Otherwise, the audience would neither like the videos nor subscribe to the channel.
- In Donaldson’s view, it is equally important that viewers stay tuned. The first few minutes of a video determine whether the audience is captivated or not. A good YouTuber therefore does everything they can to design their videos as well as possible from start to finish.
- To achieve this, Jimmy Donaldson recommends frontloading. This refers to the highlights of a video, which are teased in the first minute and are intended to provide insights into the course of the video.
- To keep the audience entertained, it is also advisable to set highlights in a further three minutes. This is how the video gets the desired “wow factor”, as MrBeast states in the leaked PDF.
- For the ending, an abrupt and surprising conclusion is crucial. Viewers feel completely thrilled and are therefore keen to watch more videos.
- MrBeast believes that YouTube videos that are successful have a high view percentage. These videos are perfectly thought out and professionally structured from start to finish. The viewer is therefore captivated and desperate to know exactly what the video is about, so they stay until the end.
That’s why the leaked MrBeast PDF is being criticized
The MrBeast PDF is not just about how YouTubers create a good video that gets lots of views and likes. Jimmy Donaldson also reveals internal processes and refers to the necessary work mentality.
- In the actually private document, statements by Donaldson can be found such as “I only want the best employees” or “It’s better to be honest than nice to each other”. These messages seem understandable and harmless at first, but they also raise doubts.
- Critics believe that Jimmy Donaldson uses such statements to create unnatural competition among his employees. In one of her videos, influencer and YouTuber Rosanna Pansino also reveals that Donaldson behaves inappropriately towards his employees.
- Numerous fans follow MrBeast and his instructions, which are included in the PDF, with success. The system seems to work and is particularly popular with Generation Z, who follow YouTube and numerous channels with enthusiasm.