What is social media? Simply explained for beginners

Social media is a term that is frequently used everywhere. But what exactly is social media and how does it work?

What is social media?

Social media comprises various online platforms and services that enable users to create and share content and communicate with each other. Thanks to its versatile functions, it plays an important role in the daily lives of many people.

• Social media are digital networks that connect people worldwide and enable the exchange of information and content in real time.

• The best-known social media platforms include Facebook, Instagram, X, LinkedIn and TikTok, each with their own focus and target groups.

• Users can post articles, share photos and videos, send messages, join communities and participate in discussions.

• Social media is used by different age groups, with each platform having different demographic characteristics.

How does social media work?

Social media platforms offer numerous functions that allow you to network and consume or create content.

• You create a personal profile that you can use to get in touch with friends, family or like-minded people

• Posts, pictures, videos and stories can be easily created and shared to spread opinions, experiences and news.

• You can like, comment and share content, which promotes exchange and interactivity.

• Direct messages and group functions enable private and topic-specific communication.